July 28, 2020
Jack Daniel's Special Edition Eric Church Single Barrel Tennessee Whiskey
JACK DANIEL’S RELEASES LIMITED EDITION ERIC CHURCH
SINGLE BARREL TENNESSEE WHISKEY
Special Edition Whiskey Honors Long-time Friendship with Country Music Superstar
LYNCHBURG, Tenn. (August 3, 2020) – The Jack Daniel Distillery today released a special limited-edition Eric Church Single Barrel Tennessee Whiskey in celebration of its long-time friendship with the country music superstar.
The whiskey is from barrels personally selected by Church and will feature the artist’s name on the specially designed black and gold embossed label.
“Our drive and passion at Jack Daniel’s for crafting the best possible whiskey we can is matched by Eric’s artistry and drive to put out the best music he can,” said Mary Beth O’Mara, Jack Daniel’s Single Barrel Senior Brand Manager. “Eric is the real deal, and shares our love of community, independence, spirit and pride in what we do. It’s a special friendship and one we’re proud to celebrate with this whiskey.”
“My love for Jack Daniel’s is for the whiskey but it’s also about a can-do, small town attitude, where community, loyalty and hard work are the qualities the crafters of this American icon hang their hats,” said Eric Church. “I’m honored to have my own special release of Jack Daniel's Single Barrel. Whether we raise a glass at a table with a handful of our friends or from a stage with thousands, let’s raise our glass high. Cause that’s where it belongs."
Master Distiller Jeff Arnett assisted Church in the selection of barrels from the top floor of a warehouse on Coy Hill at the distillery. Each barrel offers a significant depth of aroma ranging from sweet vanilla and caramel to toasted and charred oak. The whiskey flavor offers the signature sweet notes of a Jack Daniel’s Single Barrel upon entry but quickly gives way to a complex, full and heavyweight mid-palate, according to Arnett.
“This special whiskey is reflective of Eric himself – bold, rich in character, forward and something that can be enjoyed by those with a taste for a well-rounded whiskey and a unique and memorable sipping experience,” he added.
The Jack Daniel’s Eric Church Single Barrel Tennessee Whiskey, available in a 750ml size and at 94 proof, will hit shelves at the beginning of August across the US.