NASHVILLE—CMA Fest can be overwhelming.

If you’ll be in Nashville this weekend, you’re joining almost 100,000 people every day who visit for one of country music’s biggest fan showcases.

And if you’re a Church Choir member, there are multiple must-sees on Broadway.

Your first stop is the Eric Church pop-up, located directly outside Chief’s on the corner of Second and Broadway. The Church tent includes several new Eric Church items available for purchase for the first time this weekend, plus These Boots, shirts, and a few surprises from the merchandise wizards.

In walking around Broadway this morning, it was also noticeable that the Chief was the only artist with nearly a dozen fan club ambassadors in and around the pop-up tent to answer any questions fans might have. As usual, Church wants his fans to get the absolute best service available—this is an all-hands event for his entire team, most of whom you’ll see in and around the tent throughout the weekend. Look for the people in the white t-shirts with the Church Choir badge on the front and Choir Ambassador on the back in neon letters to get all your Choir questions answered.

As for Church himself, he’s performing at Chief’s on Broadway for four straight nights beginning on Thursday evening. All four shows are sold out, as Church Choir members snapped up every ticket to all 19 “To Beat the Devil” residency shows as soon as they went on stage.

But Choir members are still welcome at Chief’s all weekend long, with live music all day, every day on every level of the building. Every Choir member is a VIP all weekend long, with perks including:

·      Early entry to Chief’s to snag your favorite table Thursday-Saturday at 9 a.m., and on Sunday at 10 a.m. (Chief’s opens to the general public at 10 a.m. Thursday-Saturday and 11 a.m. on Sunday).

·      Priority Entry at Chief’s for Premium members all weekend long—hop in the Priority Entry line and show your digital badge in the Church Choir app to skip the regular line.

In addition to the live music that has become a hallmark of Chief’s, daily showings of iconic Church performances will be presented in the Neon Steeple on the third and fourth floors all weekend. That includes a showing of Eric’s 2016 Red Rocks performance and never before seen footage from the making of Heart & Soul on Friday from 3-5, the Holdin’ My Own documentary and 2024 Stagecoach performance on Saturday from 3-5, and a re-airing of the Stagecoach performance on Sunday from 3:30-5 on the balcony level.

While you’re at Chief’s, visit the merchandise store on the first floor to grab new gear that just arrived this weekend (yes, there are two distinct places to buy merchandise and each location has different items—Eric Church gear at the pop-up tent outside of Chief’s, and Chief’s on Broadway gear inside the building). Rodney Scott himself will be on the rooftop at Hell of a Q (the sixth floor of Chief’s) from 11-2 every day this weekend meeting fans, signing books and explaining exactly how he makes such delicious whole hog barbecue.

With approximately 100,000 people expected to attend each day of CMA Fest, it’s easy to get lost in the crowds. For Eric Church fans, the corner of Second and Broadway is the only place to be together, alone for each day of the festival.